The recent advancements in mobile devices, browsers and apps means that UI is an integral part of any successful project. A user needs an interface that is easy to use, logical and looks great. That's the bit I like to do.
My background has always been steered by a desire to make things look nice. Be that a logo, an icon, a flyer or a print advert. I still keep my traditional skills finely honed as they have always been the foundations for my other work.